Actors Bonny and Koushani Grace the Inauguration of Kolkata’s Fifth Max Store

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India’s leading value fashion brand, MAX launched its fifth store at Kings Court, Bansdroni.  The new season’s summer collection was unveiled by popular Tollywood Actors, Bonny Sengupta and Koushani Mukherjee. Children from ‘The Hope Kolkata Foundation’ were also a part of the inaugural ceremony.


Commenting at the launch, Bonny Sengupta and Koushani Mukherjee said, “We are very happy to be associated with Max fashion.  We just love the new range as bright colours are the essence of an Indian summer and add a fashionable twist to our style while are so comfortable for the season.”

Women’s Wear range comprises of fruity chalky tones, with soft pinks and yellow being the perfect answer for this hot weather. The collection took inspiration from the exotic Cuban flora, a burst of whimsical flowers and ancient indigo dyes and techniques.


Men’s Wear consists of tropical and nautical inspired printed shorts which will remind us of vacations and trips. Also available is an array of neat and chic office style with small collar shirts for the workaholics. To revolutionize the boring formal look, Max’s summer collection has cool colours amid sleek cuts for formal outfits to be work smart and stand apart from the crowd.


Indian Wear summer collection is an amalgamation of Japanese resist dyeing technique to age old ikat designs. Asymmetric silhouettes, stylized prints and the essence of traditional indigo hues with playful accents are available under this section.


Kids Wear collection is full of happy cheerful colours like rust orange, cobalt, sunshine yellow, chalky pastels, indigos and fuchsia. Trends inspired from the tales of the ocean, pearls and incandescent sequins, tropical, fruity and bandana prints adorn the range.


Head to MAX and strut around in style this summer!!


Priyanka Dutta

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