Anushka Laha Wins Max Style-Up Contest 2016

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Anushka Laha became the winner of Max Style-Up Contest 2016 which was organized by Max Fashion. The main aim of this initiative was to inspire young and budding stylists to showcase their creativity. The jury panel boasted of eminent names like Tollywood actress Priyanka Sarkar, designer Abhishek Roy, eminent make-up artist Aniruddha Chakladar and Diti Saha, super model from Kolkata.

The collections from the workshop were unveiled in a glamorous fashion show by leading city models. The workshop participants had to create three innovative, styles with one set of merchandise (top wear, bottom wear, accessories). These styles were then judged by the celebrity stylists –judges on three basic criteria like creativity, wear ability and affordability.

 Max-Fashion-Kolkata

Top entries had to take part in extensive workshops and one week hands-on training from the mentors. They launched their styles next in front of the judges and the best style was used to make Look Book for LMR customers and distributed too. The winner received cash prize, internship with a stylist, her created styles will be showcased in all Max stores and digitally promoted.  Anushka Laha will get a chance to work with Max – Season launch calendar shoot.

Max Style-Up Contest therefore was a great platform for the budding designers and gave them a platform to showcase their creativity.

Priyanka Dutta

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