Attitude Showstoppers’ in Kolkata Fashion Show by Amway India a Huge Success with Female Distributors

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Amway India, the largest Direct Selling FMCG Company of India, recently organized a dazzling fashion show ‘Attitude Showstoppers’ in Kolkata. The fashion show helped in providing a platform to the female distributors of Amway in West Bengal to showcase their talent on the ramp.


Beauty experts from Amway India selected 13 young finalists between the age group of 18 to 25 years. The selection was done after conducting a thorough screening from multiple nominations of young girls from different districts of West Bengal. The participants were trained in effective make over techniques using Attitude products by the trainers. A professional choreographer was also involved in the grooming of these participants for the fashion show.

Speaking on the occasion, Mr. Diptarag Bhattacharjee, Vice President-Eastern Region, Amway India, said, “We are very delighted with the response to the fashion show that we received from the different districts of West Bengal. All the participants carried themselves with élan and aplomb. This fashion show is a perfect fit in the overall game plan of Attitude which appreciates the person behind the face. The company gave a wonderful opportunity to the exponents of Attitude, a brand especially created for Indian market, to express their personality.”


The fashion show comprised of three themes – Traditional, Western and Wear Your Attitude (Evening Gown Round).  Participants used shades of lip and nail colors from the new range of Attitude to deck them up for the fashion show.

Oindrila Sen from Kolkata, Srijita Banerjee from Burdwan and Aishwarya Datta from Kolkata were adjudged winner, first and second runners up respectively by the judges at the fashion show. Samosree Karmakar from Kolkata was selected winner in ‘Best Attitude- Best Personality’ category while Ayushi Bainwala from Kolkata and Priyanka Das from Howrah were selected winners in ‘Best Smile’ and ‘Best Hair’ categories respectively.”

 Priyanka Dutta

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