announces 1 crore prize money for Miss Ethnic; Kareena Kapoor Khan to Crown the Winner

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Craftsvilla-Miss-Ethnic has appointed Kareena Kapoor as the face of its national Miss Ethnic pageant. Any woman, living anywhere in India, can just send her picture in an ethnic garment and be eligible. No age limits or statistical limits prescribed.

Monica Gupta, Founder says, “This is a one-of-a-kind contest that seeks to acknowledge women, not only for their beauty, but also for their unique ethnic talent.”

Speaking about her association with the Craftsvilla Miss Ethnic Contest, Kareena Kapoor Khan said, “What I like about Craftsvilla Miss Ethnic is that it is a celebration of the identity of the woman. She could be a homemaker who cooks exceptionally well, a music teacher or a dancer. She has to keep ethnic alive in her own way and believe in herself. Craftsvilla Miss Ethnic, for me, is a strong woman who inspires those around her to give their best.”

Participating in the contest is just by a click of a button. The participants have to upload their picture in their ethnic clothes on to or through the Craftsvilla app. There will be city, state and regional titles given away first.

Ten finalists will be chosen from North, South, East, Central and West for ‘The Craftsvilla Miss Ethnic India Grand Finale’ where Kareena will crown the  winners.

The last date for sending the entries is 20th September.

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