Deepika Padukone is the new face of Tanishq; Adding Glamour and Youth Appeal to the Brand

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Tanishq, India’s largest and most preferred jewelry company announced Bollywood diva Deepika Padukone as their brand ambassador. Tanishq, is a brand known for its impeccable superiority, design intricacy and guaranteed product quality. By associating Deepika with the brand, Tanishq continues its journey of celebrating the value of true relationships. The star will be featured in a series of television films for Tanishq where she is seen sharing memorable moments with people she loves.

Excited about her association with Tanishq, Deepika Padukone said that this was an incredible honor for her. She related how she was associated with the brand as a customer when she used to go shopping in Bangalore with her family. The association was an important one for her as she loved the brand due to the timeless jewelry crafted by them.

Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited highlighted on why Deepika Padukone was selected as the new face of the jewelry brand. “Deepika is confident and progressive and is the new face of the Indian woman. She has a mind of her own yet she values relationships” said Deepika Tewari.

As brand ambassador, Deepika Padukone will be a part of several campaigns and will make appearances at events around the world, adding pieces from Tanishq’s jewelry collections to her distinctive looks.

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