Designer Preeti Aneja Ghosh launches her label Prahnaaya

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Designer Preeti Aneja Ghosh recently unveiled her label Prahnaaya in the presence of renowned model Rukmini Maitra.

Prahnaaya, the term has been derived from the word Prana which means life. The collection is vibrant, trendy yet traditional. Preeti creates most of her designs in hand woven and fine linen, muslins, cottons and raw silk fabrics. The main draw of her collection, according to the designer is comfort clothing at affordable prices.

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Red, black, off white, mustard are part of the culture and hence this has been used much in the dresses in the collection. The main target customers of this collection are the modern and aspiring women who follow fashion and want to make a niche statement. The outfits can be worn either as Indian or Western wear. Traditional drapes in new age cuts will also appeal to the customers, feels the designer.

The collection starts from Rs 5000 and goes up to Rs 19000.

Priyanka Dutta

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