Designer Wear Boutique EKRU by Ekta and Ruchira celebrate 3rd Anniversary of their Flagship Store in Kolkata

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EKRU by Ekta and Ruchira celebrated their third anniversary of their flagship store by showcasing their Lakme Fashion Week Collection 2014. The store is located at 40/1 Roopchand Mukherjee Lane, Kolkata. The occasion was a very classy affair hosted by former Mrs.India International, Actress Mrs.Richa Sharma, where Kolkata’s elite set came together to join the designer duo in the 3rd anniversary celebrations.


The collection uses a lot of ikkat weave, which has always been a part of our heritage along with extensive use of chanderi, handloom cotton, ghicha and silks. The colors used are bright ones like fuschia, red, yellow, lime and some winter hues like bottle green, wine and navy. The collection uses a lot of heavy hand embroideries with occasional usage of machine embroidery techniques as well. The inspiration for the art work is heavily drawn from our rich cultural heritage. The thread, zari & zardozi work imparts richness to the collection and the silhouettes used are a mixture of traditional outfits like anarkalis, tunics, straight kurta sets and drape garments, to suit the needs of one and all.


Host of the evening, Mrs. Richa Sharma looked graceful in an outfit designed by Ekru. She said, “I am glad to be a part of this celebration. I absolutely love the outfit I am wearing which is their creation and am looking forward to buy few more for the upcoming festive season.”


Speaking at the occasion, Designer duo Ekta and Ruchira, said, “Today, we complete three years of our flagship store. This feels wonderful as we are continuously receiving the same love and warmth from the customers.”

EKRU continues to win over the hearts of the customers with their unique blend of traditional with modern designs. We hope they continue with the good work in future too.


Priyanka Dutta

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