Fashion Brand Raphaaa Makes a Mark with Grand Re-Launch in the City

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A scintillating evening enlivened the spirits of the people of the city of Kolkata as Citi Mart made a grand launch of its fashion brand Raphaaa. The event also coincided with the prize distribution ceremony for the lucky customers of Citi Mart “Durga Maha Utsaab” event which took place during the Durga Pujas.


Held at Swabhumi, the event kicked off with a fashion show that saw eighteen models walk the ramp flaunting the new fashion brand Raphaaa. Totally meant for the modern day girl, the collection moved on from bright colors to monochromes to hipsters. “Raph​aaa​ was already there in the stores across the city for the last three years. But we decided to revamp it to suit the changing tastes of the customers. The Raph​aaa​ Collection is the collective result of a group of designers who have made the dresses taking into consideration the taste of the customers. So it has bright colors, motifs, monochromes, layers that suit the varying tastes of the Indian customers. The collection would be available in all the stores in the city,” said Rapheal Ma​ntosh, founder of Raph​aaa​.

Prizes were also distributed to the lucky customers, who shopped from the store during Durga Puja.


The prize distribution was followed by the performance of eminent singers Somlata and Rupam Islam and his band Fossils. The two singers mesmerized the audiences with their mind blowing performances and ensured that no one was bored.

Priyanka Dutta

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