Kolkata Designer Boutique Awa Fashion Launched; A House of Contemporary Hand-Woven Garments

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Awa-Fashion

With the festive season right around the corner, AWA-FASHIONS – DESIGNER STORE was launched in the presence of Bickram Ghosh, his wife Jaya Seal Ghosh, Italian Consul General Damiano Francovigh, Counsellor Education and Sports Omar Faruque Khan from the Deputy High Commission For The People’s Republic of Bangladesh and Richa Sharma.

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Awa Fashions brings to the women of the city hand woven garments that are beautiful representations of craftsmanship in Indo-western and fusion wear. Awa focuses mostly on designer collections with a bent towards stylish cut, pattern and silhouettes. The boutique will cater to ladies ethnic wear which includes saris, designer suits, long dresses and gowns as well as Indo-western creations, drape dresses, capes, kurtis, blouses, skirts and lehengas.

Awa-Fashion-launch

Actress Anindita Roy, Soni Gupta and Pritam Panda have conceptualized the apparels that give Awa its definitive designer outlook. Saris in georgette, muslin sarees have been lined with jute and ghungroo, the creations of Anindita’s are flawless representations of the earthiness of Bengal.

Speaking at the event, designer Anindita said, “I have created dresses that are for seasons. These are boutique pieces that are singular creations and one will not find a second piece anywhere else.” Speaking about the USP of her creations, the popular and talented designer went on to add that the creations have an earthy and an ethereal feel to it.

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Adding to it, designer Soni Gupta added that the need to open this store stemmed up from the need of the people to get affordably priced designer wear. She also said that there is a growing trend among the people for fusion wear.

 

The Awa designer store remains open all seven days a week from 11am to 8.30pm.

 

Priyanka Dutta

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