LABEL RITU KUMAR UNVEILS THE AUTUMN-WINTER 2014 COLLECTION

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Label by Ritu Kumar is a designer brand which is extremely popular among the young urban population in India. The Autumn Winter collection for the year 2014 was recently launched to cater to the needs of the contemporary women of today’s time.

Label by Ritu Kumar is a designer brand which was started by Amrish Kumar in the year 2002. He is the son of the veteran fashion designer Ritu Kumar. The presence of the brand can be found in thirty five Ritu Kumar stores all over the country which includes five standalone stores also. The brand is a blend of the global influences with the aesthetic taste of the Indians. The look of the dresses in the Label has been done with great sophistication and great care has been taken to craft the dresses. Collaborations have been done with young talents to make the dresses in this designer brand. The associations are open for the young talents. The design house provides them with a basic structure on which the designers will build their vision. The process for submitting the designs can be individualistic as well as collaborative.

Western-Fashion

The collection titled label consists of dresses for both day wear and also evening wear. Wrap dresses, skirts, maxis, jumpsuits, shifts, jackets and trendy suits form the main part of this Autumn Winter collection. The dresses are available in vibrant colors as well as in the traditional hues as well. Seasonal fabrics like crepe, georgette and jersey have been used for the making of these dresses. Some of the designs in this new collection draw inspiration from the traditional prints prevalent in the handiworks of Rajasthan and Gujarat weavers.

The dresses have been crafted keeping in mind the needs of the young female customers of modern India. Great designs at affordable prices have been one of the most eye catching factors of this designer brand. The prices of the dresses in this collection start from three thousand rupees onwards. The dresses are available at the label Ritu Kumar and Ritu Kumar stores located all over the country.

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