Mandira Bedi Launches her Label in Kolkata’s first Concept Store Avoire

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Kolkata gets its first concept store in the form of Avoire. The store introduced the exclusive brand of actor-anchor turned designer Mandira Bedi’s label for the first time for the city fashionistas.


At Avoire, one will be getting a huge collection of photograph, art, fashion, sculptures and lifestyle products. This store is the brainchild of NIFT fashion design graduates Sneha S Saha and Saptarshi Mondal. “The ethos of my label is very simple. The saris in my label are made from the fabrics which I myself frequently wear. The designs are very traditional yet quirky, classic and yet have a bit of innovativeness to it. The fusion of fabrics, detailing and coloring allows anyone from a teenager to a grandmother carry off the designs with style” said Mandira Bedi. The saris in her label starts from Rs. 14500 only.


The novelty of this store is in the fact that it promotes emerging talents in the field of art, photography and fashion. Every item exhibited at Avoire is available for purchase for the customers.

“Our main aim is to offer a huge range of designer fashion apparels, lifestyle, art and other decorative items which will not only be creative but also affordable. Along with this is the ambience of the store which will also attract the eyes of the people considerably” said Saptarshi Mondal.


As a part of the expansion plan of the store, Sayantan Sarkar’s prêt line, Labels Siyahi by Sneha and Shoulder Lab by Aditi Holani will also be showcased to offer variety to the customers who will be coming to visit the shop. Vasavi Shah Creation which Sonam Kapoor is a huge fan of will also be available here.

Hence, for any kind of fashion and lifestyle item need, head straight to Avoire.

Priyanka Dutta

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