Reebok India launches “Be More Human” campaign with Brand Ambassador Kangana Ranaut

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Continuing with the global mission of changing the perception of people about fitness, Reebok India launched its new #BeMoreHuman campaign, featuring Brand Ambassador, Bollywood actress Kangana Ranaut. The fully integrated marketing campaign which released on “International Women’s Day” has the sole aim to inspire women to become better versions of their selves, physically as well as mentally and socially. It is a fitting tribute to the modern day Indian woman, telling her that she is fit to rise above stereotypes and carve out her own destiny.

Embodying the Brand’s “Be More Human” philosophy, Kangana will be in a never-before-seen ‘avatar’ – fit and fearless. The pan-India campaign centers on a TV commercial that will unveil Kangana’s inspiring life story and will reflect her promise to lead a physical lifestyle, making her a better person and more human.

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The actress will be seen challenging herself with various fitness activities including functional training, dance, yoga, kick-boxing and others, thereby communicating the brand message – ‘how fit you are defines how far you go’.

Sharing her excitement about the association, Kangana Ranaut said, “I have always been a Reebok fan. Their products and campaigns have always inspired me. When they came to me, I was extremely excited to be associated with them. I feel that anything in life can be accomplished if we believe in ourselves. Today’s women should stay fit in all aspects, be it physically, socially or mentally. I hope this campaign will be able to inspire not just women but also men.”

The ad campaign will be supported by an extensive 360 degree marketing approach including TV, Digital, Print, Radio, OOH & Retail. In addition, the creative visuals featuring Kangana will be in the primary windows at 184 Reebok stores across India. Consumers walking in Reebok stores will be delighted with Reebok’s SS’16 collection which is available at Reebok stores, shop4reebok.com, Myntra, Jabong and Amazon.

The advertisements will be aired nationwide starting March 8th, 2016.

Priyanka Dutta

Our Twitter Handle: @Sholoana1
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