Rituparna Sengupta inaugurates largest showroom of Shyam Sundar Co. Jewellers in Barasat

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Fusion jewelry is a mix of both tradition and modern elements and has been a trendsetter in the fashion world. To promote this coming age of a new trendsetter in the arena of fashion and Jewelry, Shyam Sundar Co. Jewellers launched its third major and the largest showroom at Barasat. The launch was graced by ace Tollywood actress Rituparna Sengupta, who unveiled the new range of Fusion Jewelry Line.


The sprawling 3,500 sq ft store, located at Dak Bungalow More of Barasat, is a strategic move by the brand to cater to those parts of the city like Birati, Habra, Barrackpore, Bongaon.

“The intricate designs and creative workmanship on the gold items has amazed me. So I thank Rupak da and the brand who have always extended so much of their love and support towards me”, said an exhilarated Rituparna Sengupta.


The brand, which boasts of a wide range of jewelry for every occasion is famous for its specialization in modern yet traditional jewelry. “Fusion Collection”, is a light-weight gold jewelry range inspired by the traditional and figurative motifs of the flora and fauna of the nature. This has been carved out by the modern techniques of electroplating with diamonds pressed on it to make it look real.


Innovative modern technology such as electroplating has been used to give special effects on the jewelry stones. An amalgamation of edgy designs with intricate craftsmanship, softened with bright collection gemstones has been used. The collection available in neck pieces, earrings, finger rings, ranges from Rs. 49,000 to Rs.1, 25, 000. The average weight ranges from 6gm to 15 gm.

The new showroom has inaugural offers for the customers. The store will remain open from 11 am to 8 pm on all days. It will be closed full day on Thursday and Friday open till the first half.

Priyanka Dutta

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