Swarovski India Partners with Fashion Designer Pranay Baidya to Launch Exclusive Collection of Festive Wear

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The preview of the most exquisite range of Swarovski Festive Wear 2016 in collaboration with Kolkata based designer, Pranay Baidya who showcased his capsule festive and occasion wear collection was done at a grand cocktail party in Quest Mall, Kolkata over a fashion show. Unveiled by Tollywood actress Parno Mittra, in the presence of Sukanya Duttaroy, Managing Director, Swarovski CGB India, the launch saw Kolkata’s top eight women influencers donning stunning jewellery from Swarovski and glamorous outfit from Pranay Baidya.


The eight women achievers included Dr Rupali Basu – President and CEO, ER Apollo Hospitals Group India, Urmi Basu – Founder Trustee and Executive Director of NGO New Light Kolkata, Sneha Singhi – Restaurateur: The Paris Cafe, Laura Amalir – Wife of Stéphane Amalir Director Alliance Francaise du Bengal, Bridgette Vaswani – Rugby Player, Corina Popa – Owner The Swiss Laundry, Sana Singh – socialite, Davina Thacker – socialite, Trisha Ghosh, social influencer, Shubha Kenworthy, Artist and fashion choreographer and Devangi Parekh – Owner Azaa Fashions.


The exclusive capsule collection was inspired by byzantine & folk art – an ode to the age old traditions and practices of the Ottoman Empire. The festive and occasion-wear collection featured printed lehenga’s inspired by byzantine tiles paired with silk bodices and folk art printed sarees with off shoulder blouses. Parno Mitra dazzled in a Persian embroidered lehenga paired with a silk bustier.

Priyanka Dutta

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