The Hot and Sizzling Nusrat Jahan unveils Adikriti Gold Jewellery collection by Shyam Sundar Co. Jewellers

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To pay tribute to the tribal tradition, Shyam Sundar Co. Jewellers unveiled the exclusive line of jewelry titled Adikriti. The unveiling was done in the august presence of Nusrat Jahan, Mr. Rupak Saha and Mrs. Arpita Saha, Directors, Shyam Sundar Co. Jewellers.


Adikriti collection is inspired by the tribal culture of India, especially of the North-East. The collection showcases the ethnicity and soul of the deep rooted tribal society. One of the unique features of this collection is the pendants and finger rings in Paua stones brought from New Zealand and Australia. The light weight, designer jewelry is made on 22 carat gold with copper plating. Necklaces, earring, finger ring and brooch are available in this collection for the purchase by the people.


Adikriti line of jewelry, as highlighted by Mr. Rupak Saha is a concept jewelry line inspired by the tribal tales of North-East India predominantly. Other than folk art, another traditional art form practiced is tribal art. This has been showcased in the jewelry.


The Paua collection starts from Rs. 7000 and ends at Rs 20,000. The Adikriti collection starts from Rs. 7000 and ends at Rs. 1.5 lakhs.

Priyanka Dutta

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