Upcoming Bengali Movie Borbaad stars Bonny and Rittika Inaugurate Fashion Store Max Initiative Trenday

By  |  0 Comments


Max, the leading value fashion brand in India kick started the Max Trenday- a platform for the city’s trendy youth to showcase their fashion quotient. VJ Monalisa along with upcoming Bengali Film Borbaad film’s star cast Rittika and Bonny Sengupta unveiled the Max Autumn 2014 collection at City Centre outlet of Max.


The Trenday campaign has kick started across all the Max stores in various cities like Baroda, Chandigarh, Vizag, Indore, Kolkata and Coimbatore. Consumers can participate in a buzz of activities like nail art, tattoo art, caricature, a selfie zone and grooming activities across stores on August 8th and 15th, 2014. The selfie zone is one of the most attractive zones for the customers coming to buy the products from the shop. This has gained so much popularity simply because the individual whose selfie will win the most votes will be adjudged the winner and also given the chance to walk the ramp at the Max Trenday Grand Finale.


Bonny speaking at the launch said “I like this brand simply because of the great designs and good style sense. The prices are also very affordable. It feels great to represent Max which has a fresh feel just like our upcoming film Borbaad. The customers will have a great time shopping at Max”. Rittika, his co-star likes shopping just like the other girls. “I make the selection based on the uniqueness of the dress or the accessory. I go around the shop looking for that dress which will be a little different and unique from the others. Once I come across one, I make the purchase. And I also take into account the price while making the purchase” said the actress while speaking to Sholoana Bangaliana.


With Durga Puja 2014 a month and half away, it will be a good idea to head to Max and complete the Puja shopping.

Priyanka Dutta

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>